OUR MOVEMENT

In today's society our population is constantly increasing and our natural resources are being used at a drastic rate.

Deforestation is one of the most damaging effects of the world’s rapid development, and not only does it shape climate and geography but it also destroys wildlife habitats.

Treadz has decided to take direct action to save rainforests by purchasing land and establishing permanent wildlife reserves via the World and Land Trust.

The Atlantic Forest in Argentina is one of the world’s regions suffering from relentless habitat destruction as the huge areas with massive trees are logged for timber and to make way for monoculture plantations, as well as for cattle pastures and urban developments. Just 1% of the original Atlantic Forest survives in Argentina. This project will protect one of the last strongholds of sub-tropical rainforest, in Misiones Province.

The jaguar is the logo of Treadz and is Argentina’s national symbol. We are strongly attached to this fascinating wild cat, which lives in the Missiones Province, and we are glad to save its habitat and contribute in maintaining a viable population in the area.

Your support can make the difference in saving acres of forest and a high concentration of endemic species such as the Jaguar.

FACT:

According to the FAO (Food and Agricultural Organization), about 13 million hectares of forest disappear every year in the world. This represents the equivalent of England’s area, or a football field every fifteen seconds. South America is the place where forests suffer the most, and between 2000 and 2005 about 4.3 million hectares have disappeared.

WHY PROTECT THE FOREST

# 01

Erosion of soil:

When forest areas are cleared, it results in exposing the soil to the sun, making it very dry and eventually, infertile,due to volatile nutrients such as nitrogen being lost. In addition, when there is rainfall, it washes away the rest of the nutrients, which flow with the rainwater into waterways. Because of this, merely replanting trees may not help in solving the problems caused by deforestation, for by the time the trees mature, the soil will be totally devoid of essential nutrients. Ultimately, cultivation in this land will also become impossible, resulting in the land becoming useless. Large tracts of land will be rendered permanently impoverished due to soil erosion.

"We must all stand to reduce our impact on the environment and invest part of our profits to save what is left of the wild life on Earth."

Edward Cohen - Cofounder

# 02

Climate Change:

It is well known that global warming is being caused largely due to emissions of greenhouse gases like carbon dioxide intothe atmosphere. However, what is not known quite as well is that deforestation has a direction association with carbon dioxide emissions into the atmosphere.

Trees act as a major storage depot for carbon, since they absorb carbon dioxide from the atmosphere, which is then used to produce carbohydrates, fats, and proteins that make up trees. When deforestation occurs, many of the trees are burnt or they are allowed to rot, which results in releasing the carbon that is stored in them as carbon dioxide. This, in turn, leads to greater concentrations of carbon dioxide in the atmosphere.

# 03

Disruption of water cycle:

Trees contribute in a large way in maintaining the water cycle. They draw up water via their roots, which is then released into the atmosphere. A large part of the water that circulates in the ecosystem of rainforests, for instance, remains inside the plants. When these trees are cut down it results in the climate getting drier in that area.

# 04

Loss of biodiversity:

The unique biodiversity of various geographical areas is being lost on a scale that is quite unprecedented. Even though tropical rainforests make up just 6 percent of the surface area of the Earth, about 80-90 percent of the entire species of the world exist here. Due to massive deforestation, about 50 to 100 species of animals are being lost each day. The outcome of which is the extinction of animals and plants on a massive scale.

# 05

Flooding and drought:

One of the vital functions of forests is to absorb and storegreat amounts of water quickly when there are heavy rains. When forests are cut down, this regulation of the flow of water is disrupted, which leads to alternating periods of flood and then drought in the affected area.

OUR PROCESS

TREADZ works in association with organizations which have huge experience and years of presence on the field. For the year 2011, we have concentrated our efforts to preserve land in the Misiones province in Argentina, near the Paraguay border.

TREADZ buy and protects those areas on a quaterly basis. In partnership with different associations, TREADZ select the areas, which are considered in danger. The only usufructuary is mother nasture, and those parcel of lands are strictly preserved in their orignal states.

To this day, our clients helpt us saved

137,500

square meters of rainforest in perpetuity